Before you knock direct mail, just check your list quality

Are you tired of being the 87th company to call on the same leads? Here's some advice. Give direct mail another shot. In fact, he did try a test batch a while ago and quickly decided that it didn't work. What happened? He "saved" money by purchasing a tired set of data entries. That was his mistake. He's not the only one. In today's rough economy, directors are looking to save anywhere they can, sometimes being thrifty and buying worn out data records. The most important part of a direct mail campaign is not the content. It's not the color of the envelope. It's the list that you send to.

Want to be entertained? Ask your list provider to explain the methods of how their company assembles and models the behavior of their client database to create a modeled credit bureau data list. Now, we sell these mailing lists as well as credit bureau data, but we also disclose the wide ranges of score and credit ranges you'll receive with this data. If you're head's above water in the financial sector, you're doing so because you are working in a very targeted niche. How many more leads could your workers make if every one of your prospects definitely qualified for your service? What if you knew you were reaching out only to prospects that met your strict criteria?

Before you purchase another list, think about these questions:

Do you need to hit an exact credit score or range of scores?

Do you need to know the exact history of a homeowners mortgage? current? 30 days down? 60 days down?

Would you like to know specifically if they have minor derogs and/or major derogs on their unsecured debt? Or filter by these two?

Do you need a minimum number of trade lines?

Does it help to know whether or not they are just becoming delinquent or have already experienced major derogs?

Do you need a minimum amount of debt to work with?

Would an exact credit score help you in determining if they meet your guidelines?

If you find yourself answering yes to these questions, you need quality credit bureau data. If your current list provider continually tries to push modeled data on you, they probably don't offer data straight from the bureaus.

Want to find out how you can access this data? Get in touch with Mind River Marketing today, and we'll set you up with the best credit data we can find.

Check out our friends at the "direct mail dude" too http://directmaildude.wordpress.com/2010/02/22/old-credit-data-kills-direct-mail-strategy/